AdForge · MediaPath's consumer intelligence platform

Real people. Real outcomes.

Their comments. Their likes. Their carts. Their reviews. AdForge reads them all: 30 live sources of real consumer voice, turned into decision-grade briefs for MediaPath clients.

WATCH IT WORK INSIDE THE BRIEF

Raw signal in. Activation out.

We run 30 live collectors across the surfaces where consumers actually talk: TikTok, Instagram, and YouTube comment threads, Reddit, Amazon and Trustpilot reviews, Google Shopping, the Meta Ad Library. Every item is screened against 50+ paid-disclosure patterns before it counts. First scrape to finished brief in under an hour.

Where the signal comes from
01 · The comments

Written at 1am. Honest by default.

02 · The voice

Real people, telling each other what to buy.

03 · The carts

Intent you can watch happening.

04 · The reviews

Where loyalty is won, or returned.

Listen
The platform

Watch a brief become a campaign.

The same workflow a strategy team runs, compressed into software MediaPath operates for clients.

Type a brand. Hear everything its consumers are saying.

The live UGC record comes in from 30 sources: social posts, comments, reviews, retail listings. Paid and organic are split apart before a single conclusion is drawn.

SocialReviewsRetail
0Posts
0Comments
0Reviews
0Competitor ads
the way this actually works on textured skin??
TikTok · comment organicthis week
Broke me out by day three. Returning.
Amazon · ★★☆☆☆ verified organicthis month
Obsessed!! my whole routine is linked, use code GLOW20
Instagram · #ad detected paid — separated

Scattered chatter becomes measured sentiment.

Every lens runs on the same dataset. Takeaways are recency-weighted and footnoted to the post that produced them, with paid influence stripped out of the math.

Finding · UGC analysis

Organic praises the texture. Paid oversells the coverage. The gap between them is your hook.

↳ tiktok.com/@…/video/7491…[this month]so what: $12k/mo on the wrong promise
Paid vs organic
organic 62%paid 38%
Data quality
kept 287flagged 41dropped 96
Competitive share of voice
Luma Skin
44%
GlowLab
18%
Dewpoint
23%
Review velocity · 90 days
4.6★ · 90 days ago 4.1★ · this week
90d60d30dthis week
Month by month
4.6★ then4.1★ now
Why velocity
slide caught month 2lifetime avg 4.2★

A 4.2★ lifetime average hides this slide. Month-by-month velocity catches it while it is still fixable.

+180% “glowlab dupe” +95% “vitamin c that doesn’t pill” +60% “glowlab vs luma” filtered “store locator” noise

Breakout searches are keyed to the brand rather than the category, so navigational junk never reaches the brief.

Voice alignment · brand copy vs consumer language
“Clinically luminous complexion perfector.” → rewritten “The serum that doesn’t pill under makeup.”
Brand says

luminous · radiance ritual · complexion-perfecting · glow elixir

Consumers say

doesn’t pill · under makeup · the $80 dupe · fragrance-free or bust

Alignment today: moderate. Every line that misses gets rewritten in words buyers already use.

Ask in plain language. Meet your actual buyer.

Personas are built from what real people post and buy, then validated against US Census data, dimension by dimension.

Maya ChenPersona · GlowLab buyer
Maya Chen, 31

Austin, TX · $74k · e-comm marketing mgr

“I’ll pay more once. I won’t repurchase hope.”

researches in comments buys on the 3rd touch trusts reviews over ads
Day in the life

Scrolls TikTok on the 7:40 bus. Saves three products a week, buys one a month. Reads the one-star reviews first, always.

Census validation · ACS 5-Year
Income
92
Age
88
Education
95
Household
91
Gender
94
Validated · ACS 5-Year

One persona becomes paste-ready targeting.

Paste-ready audiences for every major ad platform, DSP, and SSP, with live reach estimates, plus drift alerts when a platform quietly renames a segment underneath you.

MetaGoogleLinkedInTikTokPinterestSnapchatDSPSSP
{   "interests": ["Skincare", "Sephora", "Dermatology"],   "behaviors": ["Engaged shoppers"],   "lookalike_seed": "purchasers_180d",   "age": [28–38], // pulled from Maya’s panel   "exclusions": ["existing_customers_90d"] }
Estimated reach · Meta
2.4M – 3.1Mlive estimate

Drift alert: Meta renamed “Clean beauty” → segment re-resolved against the latest dictionary. Your audience didn’t go stale.

Export targeting — CSV / JSON

It all lands as a brief your team can run.

Verbatims, sentiment, personas, targeting: one branded document, ready to put in front of a client the day it finishes.

Glowlab · Consumer intelligence brief

Your launch already has an opinion.

prepared by MediaPath · June 2026
Verbatims·Moments·Segments·Persona reviews·Landmines·Competitor map·Creative·Activation
187Kviews, top organic mention
4.6→4.1★90-day slide, flagged early
$23price gap, unmanaged
7/10
Maya Chen reviewed the launch creative

“Tell me how it wears under makeup. ‘Glow guaranteed’ is the ad I skip.”

persona review
✓

glowlab_brief.pdf — 17 pages · 12 ready-to-ship variants

Screens are illustrative · the workflow is the real product

Proof
The receipts

The research cycle, collapsed.

The traditional research cycle

2–4 weeks. Last month's signal.

The deck lands after the conversation has moved on, and the personas never leave the slides.

The AdForge brief

20–50 minutes. This morning's.

Mined from live UGC the week your campaign ships, then refreshed before the next flight instead of filed after it.

0+Live data sources scraped per report
0Report sections, each with a “so what”
0Ad formats at exact platform spec
0Platforms of paste-ready targeting
Signal
The deliverable

What every brief answers.

One spine, ten sections: what should we make, who should we partner with, where's the demand, and what's it worth. Each number in it is measured, not invented.

Verbatims

How does your consumer already talk about it?

The exact phrases, the nicknames they invented, even an emoji decoder. Campaign language taken from the comments, not the brainstorm.

Proven ads

Which competitor ads actually work?

Captured ads ranked by how long they’ve run. A creative that survives months is the market voting with its budget.

Format × hook

What content earns attention here?

Real engagement by platform and format, plus the opening hooks that already stop the scroll in this category.

Creator shortlist

Who do we partner with?

Creators ranked by reach and grouped into tiers. The ones already mentioning the brand surface first, since that outreach is warmest.

Review velocity

Is sentiment rising or sliding?

Reviews bucketed by month, so a slow slide shows up as a trajectory — flagged while there’s still time to act.

Search demand

Is real demand growing?

Google search interest over time, plus brand-relevant breakout queries. Conversation and intent are not the same number.

Share of shelf

Who owns the category on Amazon?

Listing share, sponsored density, your best rank, plus a listing audit that explains exactly why the click goes elsewhere.

Voice alignment

Do your ads sound like your buyers?

The audit sets brand copy against consumer language and rewrites the gaps line by line, in words real buyers already use.

Quantified opportunities

What’s the biggest gap, and how big?

The signals roll up into a ranked, sized list with the real number behind each move. ROAS is never fabricated to flatter a slide.

And then

Twelve ready-to-ship variants. Five moves, ninety days.

The brief ends in motion, each move tied to the signal that justifies it.

Real

Move at signal speed.

Your consumers are already talking. AdForge is how MediaPath listens, and what your next campaign is built from.

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AdForge is MediaPath's proprietary intelligence platform · briefs ship inside client engagements