Eight disciplines,
one ledger.
The strip above is the index. This is the deep dive: every channel bought, capped and read on the same household graph.
Display & banner
“Bad display is cheaper. Good display reconciles.”
Display carries retargeting, branding and lower-cost reach — and the most fraud and viewability waste in programmatic. A clean buy is unglamorous on the surface and hard to fake underneath: declared inventory only, MRC-grade viewability, pre-bid filtering on every line, and a supply path that doesn’t loop back on itself.
Native & in-feed
“Native earns its rate when it earns the read.”
Sponsored content and in-feed units that respect the editorial environment they sit in. Native CTRs read high because the format looks editorial — real performance reads on post-click engagement, so we bid on dwell, match each publisher’s editorial cadence, and block the clickbait farms at the source.
Streaming audio
“Audio is attention you can’t mute.”
Streaming music, podcasts and digital radio carry the same attention quality as video and read on the same identity stack. The mess is in the measurement, so we buy against listen-through rather than served impressions, hand-pick shows over long-tail filler, and reconcile response through promo-code and QR spillover.
Digital out-of-home
“A billboard you can measure is a billboard you can defend.”
Billboards, transit and place-based screens, bought through real SSPs with the same data layers as a desktop buy. DOOH has no cookies and no clicks, so the loop closes a different way: mobile co-presence panels, daypart-aware activation, and proof-of-play returned for every spot.
Retail media networks
“Retail media works best as one connected layer of the plan.”
Amazon, Walmart Connect, Kroger, Instacart, Target Roundel — each operates as its own walled garden, and run as standalone tactics they bleed efficiency. Run as one connected layer, onsite and offsite together on the household graph, they become the closest the open web gets to deterministic ROAS.
Sequential messaging
“Repetition is loud. Sequence is convincing.”
The third impression shouldn’t be the first one again — it’s the next chapter of the argument. Sequencing takes a household-grade frequency ledger, creative variants designed to chain, and measurement that reads sequence position: a story that starts on CTV can continue on display and close in retail media.
Cross-device frequency
“Frequency only counts if someone’s counting it.”
Every platform reports its own frequency and none of them see each other — the real household number usually runs several times higher than any single report. We hold one ledger across CTV, display, social and retail media, resolved to the household and enforced at the bid request, with effective-frequency targets calibrated per campaign.
Social & creators
“Walled gardens are theirs to keep. Your reach isn’t.”
Run standalone, the platforms’ totals add up to more than the brand actually got. We run paid social and creator partnerships through one identity graph, one frequency ledger, and holdout-validated lift — so Meta’s ROAS and TikTok’s lift reconcile to a number you can take to a CFO.