Named partners only

Access is the
easy part.

Everyone in this market can buy the same exchanges and license the same data. The hard part is what we do with it: a stack we name, contract direct, and hold to a standard, plan after plan.

See the stack Research
The roster

Every name,
on the record.

Hover any logo. Every one is named, contracted, and accountable for its part of the plan.

Between access and outcome

Same doors.
Different discipline.

The doors are open to everyone. Plans diverge in what happens after them: what gets in, what gets blocked, and who can explain every line when the client asks.

Vetted before they’re named

A partner joins this page when we can defend its methodology out loud: where the data comes from, how it’s collected, and what it’s actually good for.

Contracted direct

Named relationships and direct paths, so when something needs fixing, accountability has an address.

Enforced in-flight

Supply responsibility works the gap between access and delivery: fraud filtered pre-bid, made-for-advertising screened out, suitability set per campaign.

Re-earned, continuously

Partners stay on this page by performing in live work. Underperformers rotate out.

The standard

What we mean
by a partner.

A lot of what the market calls “data” is modeled and resold, hard to trace back to a source. We’d rather work with partners we can account for.

Every partner on this page earns its place the same way: we can describe the use case and defend the methodology out loud, in the room, to a client who’s paying attention. When a number matters, we can walk you back to the partner, the method, and the period it came from.

“If we can’t name the source and defend the method, it doesn’t go in your plan.”

Named, not modeled
Direct, not resold
Documented, not assumed
Research capabilities

What we can prove.

Brand & creative lift

Surveyed lift across awareness, consideration, and intent, with creative-level read-outs that show what actually moved the needle.

Custom panels & surveys

Bespoke audience panels for pre/post studies, message testing, and category research, fielded against the exact people you bought.

Attention & engagement

Eyes-on-screen, dwell, and attention-adjusted reach, so you optimize to seconds of real attention, not served impressions.

Incrementality & geo

Holdout and geo-experiment design that isolates the causal lift of your media: the number a finance team will actually accept.

Media mix modeling

Top-down spend-to-outcome modeling across channels, refreshed continuously to guide where the next dollar should go.

Audience & segmentation

First- and third-party research to build, validate, and size addressable segments, modeled with the brand and owned by you.

Hard questions

The questions buyers
actually ask.

Doesn’t every agency have access to the same partners?

Mostly, yes — and that’s the point. Access stopped being a differentiator years ago. What separates plans is the discipline applied after it: which partners make the cut, what gets enforced in-flight, and whether anyone can walk a client through every line. That work is this page’s real subject.

Where does your data actually come from?
From the named, contracted partners on this page — the publishers, identity, and measurement companies we work with directly. We choose them for what they do to the result: the audience data and measurement behind a plan shape what it returns. When a number matters, we can walk you back to the partner, the methodology, and the period it came from.
Who owns the data and the relationships?
You do. Partners are activated under your agency’s brand and, where you want them, your contracts. We run the system; the relationships, the data, and the work stay yours.
How do you handle privacy and consent?
We work only with partners operating on consented, privacy-compliant data and clean-room infrastructure: data minimization, with no PII passed in the open. Identity is resolved through compliant graphs, not scraped signals.
Why not just buy on the open exchange?
We do buy it — the open exchange is where much of digital reach lives. The difference is what runs before the bid: Supply responsibility screens fraud and made-for-advertising inventory pre-bid, sets suitability per campaign, and keeps every path one we can explain line by line.
Can you actually prove the research?
Yes. Every study ties to a primary source, a methodology, and a current period. If a CFO asks where a number came from, we can show them on the spot. It’s the same standard that powers MediaPath research.

Put the stack to work.

Tell us the audience and the outcome. We’ll bring the publishers, the data, and the research to prove it worked.

LET’S TALK