An extension of your team, white-label or client-facing: every channel and platform, run under your name.
We connect the right people, technology, and partnerships into one system built around your client’s outcome, not around incentives. No point solutions, no one-size-fits-all. Everything we recommend is source-verified, traceable, and ships under your brand. That’s Connected Intelligence.
Planners, traders, and analysts with a decade or more on the desk, on every account. No juniors learning on your client’s budget.
70+ named data partners, a four-step verification standard on every number, and a modular agent library. Pull any stat and trace it straight to its primary source.
Verified, direct-source data partners only. No open-web aggregators. Every audience and every stat traces back to a named partner and a methodology we can defend.
Every deliverable ships under your brand, third-person and cited, ready to quote upstream. And it lands in days: research, strategy, and build run at the same time, not in sequence.
You deserve more than a one-size-fits-all plan. We build the system around your client’s goal and plug in only the channels, data, and creative the brief actually needs. Twenty-two capabilities, composed per outcome.
See how it connects
Named partners, no mystery middle. Every audience and number comes from a partner we can name, with a methodology we can defend.
Agnostic on channel and platform. The recommendation goes wherever the audience is: CTV, retail, social, search, audio, DOOH, or direct. On the merits, every time.
Built for your planning team to use and quote upstream. Third-person, cited, on your brand. The intelligence is sharp; the surface is yours.
Measurable and traceable. The plan ties to the research, the research to a primary source, the source to a date and a URL. Audit-grade by default.
PathWave™ is the research engine behind every MediaPath plan. It turns weeks of category work into a sourced report your team can defend line by line, tuned to the vertical you’re pitching.
AdForge is our consumer-intelligence platform. Give it a brand and it reads real consumer conversation across social, reviews, and forums — then turns what it finds into census-validated personas, audience definitions, and creative direction. What you see here is the product itself, walking a sample brief end to end.
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Premium publishers bought direct, audited data partners, and research that stands up to a CFO. This is the supply behind every plan.
This isn’t a compliance box we tick at the end. It’s how we protect your brand, your budget, and the client relationship you’ve earned.
Your budget reaches real people. Supply-path filtering and pre-bid controls hold invalid traffic under 2%, so you never pay for fraud or made-for-advertising junk.
We treat it like your name is on it, because it is. Straight answers and no surprises. The kind of partner you can put in front of a client.
Sources: ANA Programmatic Media Supply Chain Transparency Study (Dec 2023) · ANA Programmatic Benchmarks (2024) · Nielsen Catalina Solutions 500-campaign meta-analysis. Every number we publish traces to a named, dated source.
Tell us what you’re pitching. We’ll show you what connected intelligence does to a media plan.
