Google’s ecosystem, our precision. Content-level targeting, custom channel lists, and suitability controls, reinforced through our framework rather than broad buys on the open exchange.
YouTube is the most-watched streaming service on the US TV screen, yet most buyers run it as broad channel targeting on the open exchange. We run it at the individual-video level, under suitability controls, with channel lists we curate and refresh.
Google’s content graph, our targeting framework. Every control applied to a YouTube campaign exists so the buy is built around the brief instead of the open exchange.
Ads placed against specific content categories, topics, and keywords rather than whole channels. Google’s content graph maps every video to hundreds of contextual signals, so we control placement at the individual-video level.
Curated channel inclusion lists, built per campaign. We target specific creators and channels aligned with brand objectives. Lists are re-scored on performance data and content-suitability scoring.
Google’s built-in brand protections, reinforced through our targeting and suitability framework. Content exclusions, inventory-type filters, placement verification, and custom suitability categories, applied at the pre-bid level on every campaign.
One platform, the full funnel: six-second bumpers up to the living-room screen, each placed under the same targeting and suitability controls.
Skippable ads before and during videos, paid on view or action. The workhorse of YouTube reach and consideration.
Up to fifteen seconds that play through, for messaging that has to land complete.
Six seconds, non-skippable. Built for incremental reach and recall at scale.
Native placements across search, watch-next, and the home feed, where intent runs highest.
Vertical, sound-on, swipe-native inventory, where younger attention is moving fastest.
The living-room screen. YouTube is the most-watched streaming app on US TVs: connected-TV reach, addressable.
Real creative from our showcase: in-stream, bumper, and shoppable video, running live. Hover any one to play it.
Brand protection isn’t a setting we toggle on after launch. It sits ahead of the bid, not after delivery.
Content-level targeting, curated channel lists, pre-bid suitability. All under your brand.