Premium streaming inventory across every household-grade screen. We buy direct from named publishers, with every path declared.
Connected TV is programmatic-bought streaming video on internet-connected screens, smart TVs, OTT devices, consoles, and the apps that live on them. Unlike linear, every impression is addressable. Unlike pre-roll, every screen is full-attention.
The category has scaled past linear viewership in every demo under 55. The supply scaled with it, and most of that supply is duplicated, resold, or wrapped in identifiers that don’t survive a household-level audit.
CTV done right is direct: a clean route from your DSP to the publisher’s ad server, with frequency caps that hold across apps, household identity that survives logout, and measurement that doesn’t vanish at the smart-TV firmware layer.
47.5%
Of all US TV time is streaming
The largest share Nielsen’s Gauge has ever recorded. (Nielsen, Dec 2025)
$33B
US CTV ad spend, 2025
Up ~16% year over year. (eMarketer)
Named
Direct supply
Named publishers are the standard we buy to.
Screened
Invalid traffic
Pre-bid screening as the standard, not an afterthought.
The biggest share of TV time Nielsen has ever measured, and it happens like this: together, at full attention, on the biggest screen in the house.
Tune-in came back to the biggest screen. Live windows, game-day dayparting, and sponsorship-grade adjacency on the named broadcast apps.
DSP-to-publisher with no resold inventory in the middle. Every impression has one auditable path and one declared price.
Frequency capped at the household, not per app, per device, per profile. The fifth impression on the same family is the fifth, not the fifteenth.
Kids’ content runs under content-rated environments, COPPA-aware practices, and suitability verified by DoubleVerify and IAS before a single impression serves.
We model who else is in the room. Reach adjusted by household composition, so a CPM on family movie night is read for what it is.
The living room is addressable down to the DMA and the zip. Regional brands, franchise groups, and multi-market footprints buy the same screens with local control.
Smart-TV ACR for de-duplication against linear, log-level impression data for every spot. No black-box scoring, no reconciliation gaps.
Real units from our showcase, running live. Hover any one to play it.
Live sports moved. The audience followed.
Tell us what you’re running. We’ll show you where it’s actually running, and what that’s worth.