Start anywhere; it all connects. Everything we plan, buy, and measure lives here, composed per brief and never sold as a bundle. Programmatic advertising is the system underneath all of it: the same audiences, screening, and measurement travel with the budget whichever door you come in through.
Premium screens, one audience, with reach & frequency managed across every device.
Connected TV, OTT, online video and YouTube, planned as one audience, with reach and frequency managed across every screen in the household. Named streaming supply, household identity, and co-viewing counted honestly.
Connected TV OTT & streaming Online video YouTubeAudited programmatic, tuned to the outcome and built to outlast the cookie.
Display, streaming audio, digital out-of-home, native and paid social, assembled around the outcome the brief names. Screening runs before the bid, and reporting reads against the goal set at kickoff.
Performance: the full story Display & banner Streaming audio Digital out-of-home Cross-device frequencyReach who matters, without the waste.
Your client’s first-party data, modeled and matched into audiences the plan can buy: governed, never copied, never resold. Lookalikes extend them; contextual carries the plan where identity does not reach.
First-party activation Identity & cohorts Contextual & semantic Lookalike modeling Retail media networksCreative that adapts and converts, built for every screen on the plan.
Dynamic creative versioned by the media plan, not alongside it: variants assembled from feeds and signals, sequenced across the funnel, matched to the placement they run in.
The studio: real units, in market Dynamic creative Native & in-feed Social Sequential messagingProof that holds up.
Marketing mix modeling, incrementality testing and attribution, wired in before launch and chosen per brief. The case for anchoring on MMM in 2026 is argued in our measurement research.
Measure what matters: the overview Marketing mix modeling Multi-touch attribution Brand lift studies Attention metrics Incrementality testingGoverned before we bid.
Screening built to run before the bid, named partners as the default path, and the supply path on the record. The numbers behind the discipline live in our statistics reference.
Governed before we bid: the overview Where the media dollar goes Pre-bid screening Supply path optimizationSix groups, one system: the same audiences, screening and measurement travel with the budget through every door. The commitments behind it are on Connected Intelligence.
Tell us the outcome and we’ll compose the capabilities around it.