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Publisher-direct routing.
Pre-negotiated deal IDs into top-tier streamers, so the hop count stays short and the route stays legible.
The living room, reached through a path we can name.
Premium ad-supported streaming across every screen, with named publishers as the default path and the routing kept on the record.
OTT is video delivered over the open internet on phones, tablets, desktops and connected TVs, usually inside ad-supported streaming apps. Streaming TV advertising is the television-screen slice of that supply. Unlike linear, the inventory is addressable per household. Unlike YouTube, it sits inside premium full-episode environments.
A plan buys it in four shapes: ad-supported subscription tiers, FAST channels, live sports, and broadcaster apps. Each shows up by name in our reporting.
The catch is supply quality. The same impression can be sold three times across three SSPs, with three different stated prices. Without auditable routing the brand has no way to know which sale they actually paid for. That is why streaming TV buying here follows the same discipline as connected TV advertising: named publishers, screening before the bid, the path on the record.
Named
Direct supply
Named publishers are the default path.
Pre‑bid
Fraud screening
Screening built to catch invalid traffic before budget moves.
Early
First reads
Domain-level visibility soon after launch.
Traceable
Claim to source
The numbers we publish tie back to named, dated sources.
Pre-negotiated deal IDs into top-tier streamers, so the hop count stays short and the route stays legible.
A household watching on phone, tablet and TV counts as one viewer, capped accordingly.
The buy is built around full-episode and premium content environments rather than long-tail mobile pre-roll.
Reporting is built to return publisher, app, device class and render time at the impression level.
Real units from our showcase, running live. Hover any one to play it.
The living room, reached through a path we can name.
Publisher mix, screen-class split, daypart strategy, frequency caps.
Delivery, VCR, unique reach, cap status by publisher.
Signed report on the hops your impressions took, top to bottom.
Household-resolved reach curve, per screen class, with co-viewing weights.
Per-publisher creative-spec validation, transcode quality, audio loudness.
Brand lift, attention, web conversions reconciled to the impression file.
Tell us what you’re running. We’ll show you where it’s actually running, and what that’s worth.