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Premium publisher allow-list.
Open marketplace off by default. Long-tail publishers earned back through audit.
A video impression is a place before it’s a count.
Pre-roll, mid-roll and outstream video across the open web, bought in premium environments, capped against the rest of the funnel.
Online video advertising covers everything that's video, served programmatically, on the open web: pre-roll on news sites, mid-roll on niche publishers, outstream units in editorial content. It's the cheapest premium video format in the funnel and the one most prone to supply laundering.
In a plan, online video is the reach extender: the campaign's video story on the pages people read between streaming sessions, sequenced against the same audiences the connected TV buy reaches.
Clean online video means knowing the player, the placement, the position in the pod and the publisher who served it. Anything less and you're buying "video impressions" that may or may not be playing where you think. Screening runs before the bid, and the completed-view arithmetic reads from the logs.
Named
Direct supply
Named publishers are the default path.
Pre‑bid
Fraud screening
Screening built to catch invalid traffic before budget moves.
Early
First reads
Domain-level visibility soon after launch.
Traceable
Claim to source
The numbers we publish tie back to named, dated sources.
Open marketplace off by default. Long-tail publishers earned back through audit.
Player size, position, autoplay policy, sound state, declared per impression.
In-content, user-initiated, fully in view at full sound. No interstitial walls.
Caps that hold across pre-roll, mid-roll, outstream and CTV, one household, one ledger.
Real units from our showcase, running live. Hover any one to play it.
A video impression is a place before it’s a count.
Premium tier 1/2/3 allocation, format mix, frequency caps, viewability targets.
Impressions, VCR, viewability, sound-on rate, per-publisher pacing.
Player size, position, sound state and autoplay policy declared per impression.
Cross-format household reach curve. Effective frequency calibrated to creative wear-out.
Asset weight, audio normalization, polite-load, redirect-chain integrity.
Brand lift, attention, video completion, conversion lift reconciled to log file.
Tell us what you’re running. We’ll show you where it’s actually running, and what that’s worth.