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Measurement-first planning.
We plan to validated incrementality and hold every network to the same test-and-control standard. Methodology and lookback windows get fixed in writing before budget moves, aligned to IAB/MRC definitions.
White-label retail and commerce media, planned and bought under your agency’s name. On-site sponsored products, off-site shopper-data audiences, measured on incrementality.
Retail media is advertising bought against a retailer’s own shopper data. On-site, that is sponsored products and sponsored search on the store itself, the placements a shopper sees while browsing to buy. Commerce media is the wider category: the same purchase data, sold by retailers, banks, airlines, and marketplaces, applied wherever an audience can be reached.
The inventory concentrates. The largest networks, Amazon Ads and Walmart Connect, sit alongside a long tail of retailer and commerce networks, and demand for finite on-site placements pushes spend outward.
Off-site retail media takes that shopper data off the store and onto connected TV, social, and the open web. It is now the majority of brand retail media spend and the fastest-growing part of the channel. The reach is bigger; the proof is harder.
$178.2B
Global commerce media in 2025
Passed total television for the first time, at 15.6% of all global ad revenue. (WPP Media, December 2025)
53%
Off-site is the majority now
Off-site is the majority of brand retail media spend and the fastest-growing part of the channel. (Dentsu, 2025)
30–60%
The proof gap
Validated incrementality typically lands 30 to 60% below reported last-click ROAS. (The Current, 2026)
$9.4B
Concentration at the top
Of 2026’s $10.5 billion in incremental US retail media dollars, about $9.4B goes to the two largest networks. (eMarketer, 2026)
237M
Commerce media beyond retail
Marriott Media launched mid-2025 with 237 million Bonvoy members; Instacart’s ads business reported $771 million through three quarters of 2025. (Company disclosures; Instacart 10-Q, 2025)
Read the full research — Retail media in 2026: consolidation and the proof gap →
We plan to validated incrementality and hold every network to the same test-and-control standard. Methodology and lookback windows get fixed in writing before budget moves, aligned to IAB/MRC definitions.
We hold fewer networks and instrument them harder. A network earns its place on results: a shopper signal you cannot get elsewhere, incrementality you can validate, or media tied to a merchandising outcome you can name.
Sponsored products on the store and shopper-data audiences on CTV, social, and the open web run under one scorecard, so the spend that leaves the shelf is still measured against the same standard.
White-label execution. The plan, the platforms, and the reporting carry your agency’s name. We staff the desk; you own the relationship.
Real units from our showcase, running live. Hover any one to play it.
Most of the money has left the shelf.
A portfolio designed on purpose: which networks to hold, why each earns its place, and how the budget splits on-site and off-site.
On-site search and product placements structured by margin and merchandising priority, with bid and budget rules documented.
Shopper-data audiences extended to CTV, social, and the open web, with the audience logic and match method spelled out.
Test-and-control design and a validated-incrementality result, so reported returns are checked against the number that moves the budget.
One view across every network, retail or otherwise, reconciled to a single incrementality standard instead of five reporting formats.
What worked, what did not, and where the next flight’s dollars concentrate, written back to the plan you approved.
Tell us which networks you’re running. We’ll show you where the incremental dollars actually are, and what to hold.
