The research and analytics engine behind every MediaPath plan. Deep, defensible intelligence on the categories you pitch, so your team walks into the room already knowing the answer.
Pitches are won by the team that knows the category cold: the numbers, the shifts, the white space. We built PathWave™ to turn weeks of desk research into a sourced report your planners can defend line by line.
The research behind every report: industry-standard sources fused with our own first-party data.
No category averages. A current, specific read on the category that’s on the brief. Hover a vertical to see what we track.
Daypart demand, LTO launch curves, and the CTV-vs-OOH split that actually drives footfall.
Retail-media returns, promo calendars, and the path from impression to basket.
Long consideration windows, in-market triggers, and dealer-vs-OEM spend.
Compliance-safe targeting, trust signals, and true cost of acquisition by product.
Penetration vs loyalty, retail-media ROAS, and the shelf-to-screen loop.
Booking-window seasonality, destination demand, and the real value of intent.
Audience suitability, condition-safe contextual, and DTC-vs-HCP reach.
Account-based reach, long funnels, and the channels that move real pipeline.
Premiere windows, fandom targeting, and attention by format.
Switcher triggers, regional demand, and retention-vs-acquisition economics.
PathWave™ doesn’t replace your planners. It arms them with the category’s real numbers, on tap, the moment a brief lands.
Category numbers, trendlines, and gaps mapped before the first internal meeting, not the night before the pitch.
Research that took weeks takes hours. More pitches, sharper answers, in the same week.
Every claim is sourced and dated, so the work holds up under a client’s scrutiny. And it ships under your brand, every time.
Where audiences went, where to plan, and what’s working in 2026. The forces dissolving channel boundaries, five lenses on every channel, and a way to plan for one addressable ecosystem.
The research operating system for independent agencies. Deep, sourced, pitch-ready.
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